About Me

Design is not just what it looks like and feels like. Design is how it works.

Sigrid Freiha’s weakness for colors and fashion was born with her on the same day she saw the light in 1987 in Lebanon. Ever since she was little, she’s had this obsession with patterns, dresses and textures.
Among her friends and family members, Sigrid has always been original and different in her looks and the ways she dresses.

She has always reflected the potential designer from within. Although her love for clothes and style was growing stronger every year, she earned a degree in Hotel Management from Notre Dame de Louaize in 2008 to please her parents’ wishes. Nevertheless, her passion for fashion didn’t fade away. In fact, it was nurtured even more.

In 2009, Sigrid took the initiative to pursue her dreams and studied Fashion at Istituto Marangoni, in the city of fabrics and trends: Milano, Italy.

Since 2011, she has been working with her father in the upholstery fabric business in Lebanon, which has helped her understand the market and more importantly anticipate its needs & trends. She learned how to appreciate textiles and use them as her main source of inspiration.

In the meantime, Sigrid had been creating her own Haute Couture collection that was launched in 2014.